SEO: A Primer for Clients

Through research, self-study and experience in web marketing we have learned the in's and out's of SEO and search engine marketing, since we too depend on the Internet for our business to a large degree.

Anyone who has attempted to get their arms around SEO would acknowledge that it can be a bewildering process. After compiling our own internal guidelines, we prduced a "SEO Primer for Clients."

This succinct five page document describes the basics of SEO and search engine marketing in easy to understand terms. It won't tell you everything about SEO, but it will get you well on your way to a basic understanding of the subject.

Download this free publication by clicking on the link below:

Catamount SEO Primer

What About Social Media?

Today the use of social media is exploding on the Internet. Whether it's Facebook, MySpace, Tweeter or any of many other similar sites, thousands of user and business profiles are going up on the Web every day.

We can help you take advantage of this phenomenon by either creating a social media page for you, or adiving you on the process. Be sure to ask us how social media can advance your company's aims.

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Search Engine Optimization

Search Engine Optimization or SEO for short, is the science of customizing elements of a web site to achieve the best possible search engine ranking. It can also be thought of as a collection of strategies that improve the level at which your web site is ranked in the results returned when a user searches for a key word or phrase.

SEO has two basic components: organic SEO and paid marketing efforts. The latter can include pay per click (PPC) efforts, pay for inclusion (PFI), and/or pay per inclusion (PPI) campaigns. Google AdWords, for example, would be a paid marketing effort.

Organic SEO refers to those aspects of search engine optimization that we do concerning the site itself. These include the following:

How the site is built with respect to the use of tags, links, navigation structures and content
Incorporating SEO friendly programming techniques within the site’s pages that facilitate its indexing by web crawlers (search engines, bots, etc.)
Hosting to include your domain name selection
Usability factors to include ease of navigation
The site’s content and use of keywords within that content
And more . . .

At Catamount we include these organic SEO features in the web sites we build as a "best practice" because we just believe that's the way web sites ought to be designed, built and fielded.

And if that's not enough for you and you feel you need a stronger web presence, we can provide the Search Engine Marketing (SEM) expertise to guide you to a successful web business through the use of paid marketing campaigns. Call us today to discover your business's true market potential on the Web.

We can also advise clients on the use of social media to advance their business or non-profit organization.